I audit friction, design systems in Figma, and build Next.js experiences that convert without sacrificing performance.
From insight to delivery
Design, system, and implementation aligned to convert better.
Audit, visual system, and technical implementation aligned so design looks better and converts better.
Diagnosis, system, and implementation connected to improve both perception and conversion.
Results framed with the XYZ formula: I achieved [X], measured by [Y], by doing [Z]. No filler, just evidence.
The challenge was organizing a delivery experience where restaurants, couriers, and end users could coexist without conceptual friction.
The product was restructured around a guided mobile flow, a clearer visual identity, and a screen system ready to grow with new services.
The project resulted in a clearer product narrative, a more consistent visual foundation, and a stronger frame for future iterations.
Severe information overload across operational logistics dashboards.
UI tokenization for data tables built around faceted search.
45% reduction in ticket resolution time.
A monolithic checkout created heavy friction across validation steps.
Designed and implemented an asynchronous Server Actions checkout.
+25% mobile conversion and a 60% improvement in LCP.
The main challenge was condensing a broad, technically sophisticated offer into a sharp narrative that felt differentiated and easy to scan.
A long list of capabilities was reshaped into a denser, more credible transformation narrative.
Comparable category reference: 50% faster task completion.
The product had to speak with equal precision to two audiences with different goals: institutions hiring fast and professionals seeking better opportunities.
Employer and candidate journeys were separated without fragmenting the brand experience.
Comparable category reference: 45% lift in leads.
The offer mixed several service lines with different levels of consultative depth, so the main risk was looking diffuse or generic.
The service lines were reframed into a calmer, clearer consultative narrative.
Comparable category reference: 45% lift in leads.
Users were dropping out at a 70% rate during the KYC flow.
An interactive flow with AI-powered passport pre-validation.
+200% successful daily onboardings with lower compliance load.
The service addresses an emotionally loaded and legally complex situation, so the experience could not depend on empty promises or noisy UX patterns.
A calmer editorial flow was designed around eligibility, process clarity, and the first step.
Comparable category reference: 45% lift in leads.
The institution needed to feel like a serious option for students pursuing a concrete path into healthcare without sounding bureaucratic or cold.
The institute was repositioned around employability, practical training, and trust.
Comparable category reference: 45% lift in leads.
The goal was to turn a focused academic offer into a high-conviction acquisition experience capable of condensing differentiators, credentials, and urgency into a single landing flow.
The value story was condensed into a tighter landing hierarchy around one program.
Comparable category reference: 45% lift in leads.
The site had to balance multiple programs, campuses, student services, and institutional messaging without becoming heavy or confusing.
Admissions, services, and program pages were reorganized around a clearer progress narrative.
Comparable category reference: 45% lift in leads.
The challenge was grouping the online library, consulting, compliance, content development, IT solutions, and educational marketing under one promise without losing clarity.
Six solution areas were turned into one modular suite narrative with stronger hierarchy.
Comparable category reference: 50% faster task completion.
The challenge was ordering a complex offer for education and healthcare SMBs into a clear first-scroll narrative while still communicating compliance and operational depth.
Payroll, HR, and compliance services were clarified under one first-scroll value proposition.
Comparable category reference: 45% lift in leads.
A full stack optimized to be scanned in under 2 seconds. Every tool was selected for measurable impact.
Tactical interventions where design informs code and data validates each decision.
Focus: Eliminate cognitive load and reinforce visual identity.
✦ I do not stop at aesthetic wireframes. I design DOM-ready atomic components that reduce technical debt from day one.
Focus: Maximize ROI by isolating and removing friction points.
✦ I measure the invisible. I turn erratic user behavior into actionable event maps before moving a single pixel.
Focus: Pixel-perfect execution with a Lighthouse score target of 100.
✦ My code is the design's last line of defense: 60 fps animations and millisecond-level FCP that both users and Google crawlers appreciate.
Focus: Scale productivity and eliminate repetitive work.
✦ I implement agents that process data, enrich leads, and automate repetitive UX reporting, reducing operating costs to a fraction.
Conversion is not an accident; it is science and empathy applied to design. Let's talk about how I can help your team scale its product.
Proven experience improving global KPIs at: