Privacy Policy

Last updated: May 16, 2026

1. Data Controller

José Mavarez, based in Medellín, Colombia and reachable atjoseemava@gmail.com, is the controller responsible for the personal data collected through this website.

2. Data We Collect

We collect only the data you voluntarily provide when downloading a resource or registering for a webinar: your name, if you choose to share it, and your email address.

3. Purpose of Processing

This data is used exclusively to: (a) send the requested resource and (b) send communications related to valuable content on CRO, UX, and e-commerce. It is not shared with third parties for commercial purposes.

4. Data Subject Rights

Under Colombia's Law 1581 of 2012 and the GDPR (EU), you have the right to access, update, rectify, and delete your data. To exercise these rights, email joseemava@gmail.com.

5. Cookies and Analytics

This site uses Google Analytics 4 (GA4), Google Tag Manager (GTM), and Microsoft Clarity to measure traffic, events, and navigation behavior in an aggregated manner. These tools may store cookies or similar identifiers and capture interactions such as clicks, scrolling, and heatmaps for analytics and experience-improvement purposes. You can limit this tracking through your browser, tracking blockers, or the privacy controls offered by each provider.